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June Newsletter


 343 Water Street, St. John's, NL, A1C 1C2
(709) 237-3655
- - - -  June Newsletter  - - - -


From the bottoms of our hearts, we cannot thank you enough. 

During the COVID-19 lockdown, you have supported us immensely and that support means everything to us. As a small business, we appreciate your continued patience, kindness, and understanding during this time. You have supported us through online and phone orders, identifying issues with our website, and even delivering home-baked cookies on multiple occasions! Wowza aren't we lucky to have such wonderful customers! We wouldn't be here without you. 

Many have mentioned that they cannot wait to get back into the store to shop for our wonderful new collections and we ALSO cannot wait for this! We truly miss our customer interactions and cannot wait to be able to help you with your fabric and quilting needs.

Stay Healthy & Safe

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If you are wondering why you are receiving this newsletter and how we got your email, it's because you have previously signed up at one of our stores, The Fabric Merchant or Sew Many Stitches, before we joined as East Coast Quilt co! Over the past few months, we have been working diligently to combine all our customer information together under ECQco. However! If you would like to opt-out of the newsletter, we completely understand. Scroll down to the bottom of the email and click "unsubscribe".


FINALLY! We are scheduled to open our doors on Monday, June 8th. We will resume our normal operating hours which are:

Monday to Thursday: 10 am to 8 pm
Friday to Sunday: 10 am to 6 pm

For your own comfort level, we suggest that you bring a mask with you when shopping at the store. The store has been re-arranged to help customers and staff keep a 6ft distance from each other. We will be continuing with a rigid cleaning schedule to ensure that we are doing our part to reduce the spread of COVID-19. ECQco is dedicated to monitoring the evolving situation and will update our customers accordingly. 

Customers can continue to order online for curbside pickup, delivery, and mailing with our regular shipping options. For now, we will continue to offer free delivery over $40 to the Metro area which includes: St. John's, Torbay, Portugal Cove-St. Phillips, Paradise, and Mount Pearl.
Deliveries will be twice a week on Monday and Thursday after 4:30 pm.

Join our Tula Palooza happening at ECQco!

HomeMade, True Colors, Linework, OH MY! We have to say, Tula Pink is having a FABULOUS year! She is by far the hardest working fabric designer, illustrator, quilter, AND author on the quilting block! Every collection knocks it out of the park. We are SO excited to share these new stunning collections with you!

- - - - - HomeMade by Tula Pink for Free Spirit Fabrics - - - - -

 This gorgeous collection pays homage to the magic of what "homemade" is. Tula's representation of what sewing means to her highlights and celebrates the hand of the maker. Shop all 25 bolts of fabric plus precuts via our website now at!

Click the link below to hear Tula Pink explain how HomeMade was designed!

*** Sewing Challenge Announcement! ***

Get ready to pull up those sleeves and get to makin'! 
ECQco is a retailer participating in The HomeMade Challenge!!!


Running NOW until August 31st

To celebrate the HomeMade collection, Tula Pink, Free Spirit, AND Aurifil are sponsoring the HomeMade Challenge. This is a juried and judged quilt competition, and we’re proud to be one of the participating quilt shops!! This challenge encourages quilters to pay tribute to what drives the quilter, sewist, and maker to create with their hands through the creation of a 60" x 60" quilt featuring at least 80% of the NEW Tula Pink HomeMade fabrics and using Aurifil threads. The Jury, including Tula Pink herself, will select quilts that speak to the glory, attitude, and beauty that comes from the privilege of saying "HEY! I made that!".

How it Works!

Quilters can submit up to two pieces to ECQco. We will then select one entrant/quilter to submit to the Jury. The 12 selected quilts will have the chance to be part of the HomeMade Challenge exhibit at the Fall International Quilt Market and Festival scheduled to take place in October 202 in Houston, Texas, and the opportunity to win over $10,000 in prizes!! Wowza! 

All of the competition details and rules can be found on our website HERE. Please read them thoroughly before you start stitching! 

We can't wait to see your submissions here at ECQco!


- - - - Tula's True Colors by Tula Pink for Free Spirit Fabrics - - - - 

True Colors is a collection of designs that are
available in the core colors that make up the World of Tula Pink."

- - - - ARRIVING IN JUNE - - - - 
Pre-order online now!

Tula Pink's new True Colors is a modern blender collection of designs and prints that are quintessential Tula. This collection is designed to highlight and enhance projects and quilts done in any of Tula's core fabric collections! This vibrant and expressive collection is a MUST have for your sewing stash. Head on over to our website to get your pre-order in now at:

- - - - - Linework by Tula Pink for Free Spirit Fabrics  - - - - -

What's black and white and has us craving for more? 
Tula's Linework collection of course!

Tula Pink has taken the classic black & white combo and turned it on its head! We are loving this marriage of B&W mixed with delicious pops of color, woven together with Tula's infamous animal repeat designs. Available in precuts, yardage, and the Daybreak Quilt Kit. Be one of the first folks to get your hands on this modern and exquisite line. 

You can pre-order right now for a scheduled October 2020 delivery!

Click here to shop Linework NOW!

- - - - - Tula Pink's 'NEBULA' Block of the Month 2021  - - - - -

This 10-month program starting in January 2021 is a collaboration between Tula Pink, Jaybird Patterns & FreeSpirit Fabrics. This is an easy and effortless pattern suitable for all skill level sewists. We guarantee the Nebula Quilt will become your new favorite. Join us in making this engaging 12-point star!

An $80 reservation fee is required and non-refundable. This covers your 1st and last month's kit. The remaining 8 monthly fees are $39.95 + tax. 

Reserve your spot now and receive an exclusive Tula Pink swag bag, perfect for storing your BOM project!


For more information about this program, click HERE.

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Classes at East Coast Quilt co

Unfortunately, due to the COVID-19 pandemic, all classes are suspended until further notice. Please give us a call or send us an email if you have any questions. Once it is safe to resume classes, we will notify our customers via social media & our monthly newsletter. Thank you again for your understanding!

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East Coast Quilt co. 


Did you Know...

According to our sources... East Coast Quilt co. is the largest independently owned and operated fabric store in Eastern Canada? We carry designer lines including Liberty, Tula Pink, and Victoria Findlay Wolfe. We also carry ALL 370 available colors of KONA 100% Cotton! We have an amazing online store and we ship right across the Country! Orders of $100 qualify for free shipping. 

Check out our website for new arrivals, top sellers, and sale items!
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