Skip Navigation Website Accessibility

July Newsletter


 343 Water Street, St. John's, NL, A1C 1C2
(709) 237-3655
- - - -  July Newsletter  - - - -



Thank you to all our customers (both new and existing) for your continued support as we move into our new normal. We appreciate your continued patience and kindness during this time. We are so lucky to have such amazing customers! For those who have come back to the store since re-opening, it's been a pleasure to help you again with your fabric and quilting needs.

We have resumed our normal operating hours:

Monday to Thursday: 10 am to 8 pm
Friday to Sunday: 10 am to 6 pm


For your comfort level, we suggest that you bring a mask with you when shopping at the store. The store has been re-arranged to help customers and staff keep a 6ft distance from each other. We will be continuing with a rigid cleaning schedule to ensure that we are doing our part to reduce the spread of COVID-19. ECQco is dedicated to monitoring the evolving situation and will update our customers accordingly. 


Customers can continue to order online for curbside pickup, delivery, and mailing with our regular shipping options. For now, we will continue to offer free delivery over $40 to the Metro area which includes: St. John's, Torbay, Portugal Cove-St. Phillips, Paradise, and Mount Pearl. Deliveries will be twice a week on Monday and Thursday after 4:30 pm.


Stay Healthy & Safe... oh, and happy quilting of course!


- ECQco Team

- - - - - DISCLAIMER - - - - -

If you are wondering why you are receiving this newsletter and how we got your email, it's because you have previously signed up at one of our stores, The Fabric Merchant or Sew Many Stitches, before we joined as East Coast Quilt co! Over the past few months, we have been working diligently to combine all our customer information under ECQco. However! If you would like to opt-out of the newsletter, we completely understand. Scroll down to the bottom of the email and click "unsubscribe".


- - - - - - - - - - - - - - - - - -



A popular phrase that is meant to encompass the facets of life.
We would add another ‘L’ to that 




People often think it is an easier decision to stay as you are, let your business tick along…  things are running smoothly, why change? But as things are ticking along you can’t help but dream of where things could go.  And when you meet another person and they too have that dream then it would be hard not to give it a go.


Once we met and began envisioning the possibilities as to what this business could be it was impossible to not move in that direction. To be able to work with a like-minded business partner, someone who shares your energy, enthusiasm, and commitment is phenomenal. And to begin to understand our differences, strengths, and weaknesses and learn from each other – what a period of growth, both personal & professional, this has been in our first year.


We are incredibly grateful to our staff. They tolerate our idiosyncrasies, our different approaches, and maintain their enthusiasm & dedication through this hectic first year.


We are incredibly grateful to our suppliers, many who have become our friends.


And we are incredibly grateful to you, the quilting - crafting - sewing - stitching community that has been so supportive!


We truly love being ‘2 old broads in a quilt shop’.  We’re living the dream…

- Debbie & Shelly

Debbie & Shelly


For July get 25% off ALL Quilted Stash products including patterns, kits, finished goods, and more! Limited quantities are available; get it before they're gone in-store or online by clicking HERE.

George APQS Sit Down Long Arm Machine
Regular Retail Price - $7200 USD plus shipping
SALE PRICE: $6500!

George is a stationary, sit-down quilting machine with a generous 20" throat space and a large, flat work area, to easily maneuver your quilt. You'll never again have to struggle with squeezing quilts through a small space! When you're done quilting, George's table folds down so it can be conveniently stored. APQS longarm quilting machines are easy to use and maintain. Don't let this amazing offer slip away!

To see George in action, check out this video!

From July 2 - 5, be sure to take advantage of our in-store contests!

Think you know how many bolts of fabric we have in the store?
Come on down and take your guess! The closest count (without cheating!) wins a FREE BOLT OF FABRIC!! Did ya'll hear that? A FREE BOLT OF FABRIC!!! Wowza!

From Thursday, July 2nd to Sunday, July 5th, we will have a daily draw for prizes! For every purchase you make, you will get a ballot to add to the prize box. At the end of every night, we will pull a name and the winner will receive some awesome ECQCo swag! Prizes include notions, fabric, quilt kits, and more! Be sure to get your shopping done THIS WEEKEND so you don't miss out!

- - - - - - - - - - - - - - - - - - - - - - -
Join the Tula Palooza happening at ECQco!

HomeMade, True Colors, Linework, OH MY! We have to say, Tula Pink is having a FABULOUS year! She is by far the hardest working fabric designer, illustrator, quilter, AND author on the quilting block! Every collection knocks it out of the park. We are SO excited to share these new stunning collections with you!

- - - - - HomeMade by Tula Pink for Free Spirit Fabrics - - - - -

 This gorgeous collection pays homage to the magic of what "homemade" is. Tula's representation of what sewing means to her highlights and celebrates the hand of the maker. Shop all 25 bolts of fabric plus precuts instore or on our website now at!

*** Sewing Challenge Announcement! ***

Get ready to pull up those sleeves and get to makin'! 
ECQco is a retailer participating in The HomeMade Challenge!!!


Running NOW until August 31st
(only two months left!)

To celebrate the HomeMade collection, Tula Pink, Free Spirit, AND Aurifil are sponsoring the HomeMade Challenge. This is a juried and judged quilt competition, and we’re proud to be one of the participating quilt shops!! This challenge encourages quilters to pay tribute to what drives the quilter, sewist, and maker to create with their hands through the creation of a 60" x 60" quilt featuring at least 80% of the NEW Tula Pink HomeMade fabrics and using Aurifil threads. The Jury, including Tula Pink herself, will select quilts that speak to the glory, attitude, and beauty that comes from the privilege of saying "HEY! I made that!".

How it Works!

Quilters can submit up to two pieces to ECQco. We will then select one entrant/quilter to submit to the Jury. The 12 selected quilts will have the chance to be part of the HomeMade Challenge exhibit at the Fall International Quilt Market and Festival scheduled to take place in October 202 in Houston, Texas, and the opportunity to win over $10,000 in prizes!! Wowza! 

All of the competition details and rules can be found on our website HERE. Please read them thoroughly before you start stitching! 

We can't wait to see your submissions here at ECQco!

* Tula's True Colors: Tula Pink for Free Spirit Fabrics * 

True Colors is a collection of designs that are
available in the core colors that make up the World of Tula Pink."

Arriving this month! Watch our social media for updates.

Head on over to our website now to get your pre-order in at

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

NEW!!! Monthly Staff Recommendations!


This month's staff pick is brought to you by Kerri Ivany! Kerri is one of our amazing instructors and teaches beginner quilting & kids sewing, and is now a full-time team member at ECQco! 


This bin contains bolt remnants of discontinued lines - the last of the stash! Kerri is a sucker for this bin because of FOMOOF (Fear of Missing Out on Fabric!) Don't wait to check out what you didn't know you needed - or else Kerri will get to it first!

You can shop our NEW Last Chance section via our website at

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Classes at East Coast Quilt co

Many of you have inquired about classes and we would like to let you know that we are actively looking into this and any updates will be communicated to you via our monthly newsletter, social media, and website. Thank you again for your understanding!

- - - Long Arm Certification Course - - -

August 15th from 10:00 am to 1:00 pm
Cost: $150.00

We have a few spots available with Debbie for our Long Arm Certification Course on August 15th! This fills up extremely fast, so make sure to give us a call or register online ASAP.
We currently have 3 spots available.

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

East Coast Quilt co. 


Did you Know...

According to our sources... East Coast Quilt co. is the largest independently owned and operated fabric store in Eastern Canada? We carry designer lines including Liberty, Tula Pink, and Victoria Findlay Wolfe. We also carry ALL 370 available colors of KONA 100% Cotton! We have an amazing online store and we ship right across the Country! Orders of $100 qualify for free shipping. 

Check out our website for new arrivals, top sellers, and sale items!
These emails will give you the best and most recent information you need!
Keep in touch with us by visiting our website!